DIGITAL MARKETING

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Benefits of Digital Marketing

Types of Digital Marketing

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SEO

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Social Media Marketing

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E-Mail Marketing

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Content Marketing

SEO(Search Engine Optimization)

SEO stands for search engine optimization. This is a continuous process of optimizing your website's technical configuration, creating relevant content for your audience, and sharing links on social media and other related websites to make your website more likely to pop up on search engines in response to users' search queries. SEO has three main components:

On-Page SEO Icon

On-Page SEO

The practice of optimizing individual web pages in terms of site, structure, and content. On-page SEO refers to all the measures taken directly on the website to improve its position in search rankings.

Off-Page SEO Icon

Off-Page SEO

Actions you take anywhere other than your page to improve your page ranking in search engine results. It involves improving users' perceptions of your site's popularity, relevance, and authority rankings.

SMM(Social Media Marketing)

Social media marketing is the component of digital marketing that uses social media as a channel to connect with your audience to promote your content, build your brand, engage with your followers, and increase sales.

Advantages of social media marketing:

Channel Facebook Instagram Twitter LinkedIn YouTube Google My Business
Business marking type B2C B2C B2C and B2B B2B B2C and B2B B2C and B2B
Content type Blogs and articles Images and videos Short text and images Blogs and articles Videos Images, FAQs, and reviews
Purpose Brand awareness and loyalty building Brand awareness and relationship building Public relations and brand building Lead generation and brand building Brand awareness building and driving website traffic Giving more information to first-time visitors

Email marketing

Email marketing is a component of digital marketing that uses email as a medium to promote brands, products, and services to subscribers. It helps your brand build a great relationship with customers and keeps them up to date on your new products, offers, discounts, and other services.

Content marketing

Content marketing is a marketing approach focused on creating and distributing content such as blogs, infographics, white papers, ebooks, podcasts, and videos that are relevant to your target audience to make your website more likely to pop up on search engines in response to users' search queries.

The primary objective of content marketing is to educate your audience about the products and services you offer to gain their interest and allow them to evaluate whether your business has the right solution for their problems. Content marketing can also be a great soft seller for your business, boosting factors like reach, brand awareness, interactions, sales, and loyalty.

Your website content, like blog posts, can significantly contribute to SEO, making sure your website appears at the top of the search engine results page (SERP) for related search queries. Users are more likely to visit the page at the top of the results, so you'll get more visitors to your website without paying for traffic. That's why content is always king.

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